Organization and Leadership Essay Example | Topics and Well Written Essays - 2000 words

Organization and Leadership - Essay Example The hospital facility in which I work promotes transformational leadership approach to manage the nursing staff effectively and thereby establishes a patient-centered care. According to Harrison, â€Å"transformational leadership is defined as leadership behaviors that inspire followers, resulting in both leader and follower raising each other up to higher level of morality, motivation, and performance based on four categories of leader behavior, including idealized influence, intellectual stimulation, individualized consideration, and inspirational motivation† (Harrison, 2011, p.98). Transformational leaders are expected to identify the needed change, create a vision plan to achieve the change through inspiration, and execute the change with the support of committed members of the group. Referring to Edwards, Knight, Broome and Flynn (2010), the four crucial components of transformational leadership include idealized influence, inspirational motivation, individualized consideration, and intellectual stimulation. Idealized influence means the leader serves as an ideal role model for his/her followers whereas the component of inspirational motivation implies that transformational leaders have the potential to inspire and motivate others. The concept of individualized consideration reflects that this type of leaders express genuine commitment to considering the needs and feelings of the followers. Finally, intellectual stimulation means transformational leaders encourage the staff to be creative and innovative (Edwards et al). In this hospital facility, the nursing leaders rely on the transformational leadership approach to enhance the motivation, morale, and job performance of the nursing staff through a variety of mechanisms such as aligning the staff’s sense of identify with the collective identity of the organization; being a

Marketing Plan on coco pops kellogs in Australia Research Proposal

Marketing Plan on coco pops kellogs in Australia - Research Proposal Example The author of the study has not only developed a marketing plan to cater to the needs and requirements of the customers but also will help the company to maintain its profitability. Finally, the study will conclude with the evaluation of its existing marketing plan. The author of the study has focused on developing a marketing plan for Kellogg’s which not only focuses on providing healthy food to customers but also lay emphasis on the environment. Table of Contents Table of Contents 3 Situational Analysis 4 Competitor Analysis 6 Customer Analysis 6 Strength, Weakness, Opportunity and Threats Analysis 7 Marketing Objectives 9 Marketing Mix: Kellogg’s 7P 10 Budget 12 Implementation of Milestones 15 Evaluation 16 Conclusion 17 Introduction: Kellogg’s Marketing Plan Kellogg’s is a multinational food corporation, which specializes in manufacturing cereal and other convenience food like crackers, pastries, toaster, cereal bars, waffles and other vegetarian foods ( Kellogg’s, 2013g). The brand includes regular cornflakes, frosted flakes, Special K, Rice Krispies, Coco Pops, Pringles, Nutri Grain and Pop ( Kellogg’s, 2013h). ... The main objective of the study would be to develop a marketing plan for Kellogg’s, in order to penetrate in Australian markets for providing children and adults a healthy meal without compromising the nutritional benefits. Finally, the study will deal with all the components of the marketing plan required for introducing a cereal into the market. The chosen market for the study is Australia because of its alarming rate of obesity and other diseases, which has become a growing concern for the Australian government. Situational Analysis The situational analysis would be conducted through PESTLE analysis, which is instrumental for understanding the external factors that have the potentiality of affecting Kellogg’s. Political The corporate tax rate in Australia is 30 percent which is higher than most of the developed countries. The high tax rate implemented by the government is to recover from the present economic slowdown. The existing cereal industries in Australia are s truggling to maintain its profitability. Economic: Although, there is an economic slowdown in Australia which has affected most of the industries to a large extent, the cereal industries have been performing quite well. Social: The Australian people are very health conscious and prefer cereal over other breakfast food because of its nutritional content and healthy ingredients. The social life of the Australian common people is very active and they prefer breakfast food like cereals which provides zeal and healthiness. Technological: Technology plays an important role in the cereal industry because apart from the manufacturing of cereal the packaging process is totally dependent on technology. Packaging process needs to be effective to ensure the freshness of the product and retain