HYPNOTHERAPY Essay Example | Topics and Well Written Essays - 2000 words

HYPNOTHERAPY - Essay Example Thus, in this way monotony to the visual sense can be achieved by hypnotist. When depriving a subject of a habitual pleasure such as smoking, following suggestion could be given to compensate for the deprivation: â€Å"Cigarette smoking will fill you with disgust. From this moment on and always in the future, any tobacco smoke entering your mouth or nostrils, will taste and smell like burning rubber. You should refuse to accept the cigarette†. To generate emotion in the subject, the hypnotist must steer the subject towards nervous apprehension. The hypnotist should alter the voice, move closer to the subject and apply in a carefully articulated monotone with a slow, monotonous rhythm. The hypnotist should make sure that what aromas or smells are present in the room at the beginning of a session, do not suddenly fade to produce an obvious sensory change. In addition, one should make certain that no new or unfamiliar smell enters the room to alter the established pattern of olfactory impressions. This is the way to apply monotony to the sense of smell. Whilst being hypnotised, the subjects eyelids may be inclined to flutter or twitch. This indicates that he is still consciously aware of the existence of his eyelids, and of the need to control them if the eyes are to remain closed. The hypnotist should thank the difficult subject reassuringly, and should try to give him the feeling that something positive has been achieved. Thus, the hypnotist can protect his image against the possibility of failing to hypnotise the difficult subjects. A hypnotist should tell that he I going to place his/her hand on the left shoulder of one member of a group of hypnotised subjects, until then the subject has to remain asleep ignoring all the suggestions. Then, when the individual feel that it is his turn now, then the subject will immediately start responding to all the suggestions made by hypnotist. For mass hypnosis, forego the

Discussing rationale behind your selection Assignment

Discussing rationale behind your selection - Assignment Example f the characteristics of patients should be at hand, which includes the number of patients, in this case 10 patients, the diagnoses, the acuity of the illness, including any required significant nursing needs. All these characteristics help the head nurse in staffing a unit, which is crucial for clarifying numbers and groupings required to care for the patients (Kuruvilla, Et al, 2007, p.626). In the case stated, we have three professionals, the RN, LPN and CAN, with their job descriptions. The information from the given patients involves three patients, who are critically ill, that includes patients 101, patient 105 and patient 106. The other seven patients are moderately ill and include patients 102, patient, 103, patient 104, patient 107, patient 108, patient 109 and patient 110. Based on information regarding the characteristics of the patients and the professionals present, and upon judging the situation at the unit, the assignment of the work should proceed as follows. The RN professional, who is the nurse in charge, will attend one critically ill patient 105, while the LPN professional attends two critically ill patients, patient 101 and patient 106. The CAN professional will assist both of professionals in any requirements. The reason why the three patients need urgent medical attention is their current condition. For instance, the patient 106 should be of first p riority in the medical attendance, simply because of her situation, that being that he is experiencing pain due to the fracture of the pelvis, plus his girlfriend’s possibility of pregnancy. The patient is also drug dependant, and his family is in some arguments with the physician. Therefore, this patient needs the assignment of the physician, and hence, fits the LPN (Boltz, 2011, p.231). Since the critical patient 105 needs one hour of wound care plus other characteristics such as bruises and multiple lacerations, the patient should have the attendance of the RN. After LPN attending patient

Compare and contrast psychoanalytical and humanistic explanations of Essay

Compare and contrast psychoanalytical and humanistic explanations of personality - Essay Example se personality approaches in regards to their comparative and contrasting elements, with specific emphasis on their theoretical foundations and developmental elements. Sigmund Freud wasn’t the first to investigate the philosophical ramifications of the unconscious, but his early 20th century psychological examinations and development of psychoanalysis make him the progenitor of the psychodynamic personality theory (Griggs 2008). While psychoanalysis has been extended into a broad range of analytic fields, most notably literature, its implications for personality theory have largely been linked to his theories regarding the unconscious or childhood development (Elliot 2002). Most individuals are familiar with Freud’s characterization of the personality as differentiated into three categories of ego, super-ego, and id. When considering the relevancy for this personality theory it’s important to note that Freud believed that the conscious elements represented by the ego in certain situations experienced cognitive overload resulting in repression as a protective mechanism affecting the personality in later life. Psychodynamic personality theory understands personality as rooted in the complex interaction of conscious and unconscious forces governing the individual’s actions. In examining the psychodynamic aspects of personality theory, considering it in terms of therapeutic processes reveals its foundational theoretical perspectives. While psychodynamic personality approaches have been practiced for nearly a century and have engendered a number of therapeutic techniques, two of the most predominant techniques are free association and dream interpretation. In free association the patient is encouraged to freely express their thoughts while the therapist examines their narrative descriptions for its underlining subconscious motivation; similarly dream interpretation is a method used by the therapist as a means of direct access to unconscious impulses. A number

Development of a Web-Based Student Information System for Secondary Schools in Nigeria Essay Example for Free

Development of a Web-Based Student Information System for Secondary Schools in Nigeria Essay School Management System In most Nigeria secondary schools, the storage, access and management of information is very poor. Information regarding students, their respective classes, and subjects taught in these classes, performance assessment records, grade entry and other forms of data manipulation are generally carried out manually using pen and booklets, in rare cases Microsoft Excel. Access to information can be cumbersome, irritating and frustrating due to poor storage and inaccessibility. Parents, officials and staff of these schools find it very difficult to get certain information that could enhance their decision-making and completion of an assigned task. I was asked by my instructor to analyze, design, develop and implement a practical solution that will alleviate these problems in a typical secondary school. The purpose of this report is to: 1) Provide details on the functional requirements and design specification of a typical solution. 2) Demonstrate that the requirement that will be stated in (1) above have been satisfied by implementing the solution. ) Provide details of the development process and critically appraise the solution. The objective of this project is to design, develop and implement a computerized system that will enhance access, storage, processing and management of information regarding E-Student Management System student, their studies, teachers and subjects including student performance assessment records. I have designed, developed and implemented a web-based system using technologies in Microsoft . Net framework 4. 0 and Microsoft SQL Server 2008 software. A brief detail description of theories and techniques of the design and development of this solution is appraised in this report. Furthermore, an attached appendix explains the models, workflow and the architecture of the application. Users will be able to have access from any computer that has a browser and is connected to the internet. With a graphical user interface, this system is simple, user friendly and intuitive to use. It is not uncommon to find that many learning institutions in Nigeria, including secondary schools, still keep records in files and tucked them away in filling cabinets where they accumulate dust. Many of these files are often eaten up by rodents and cockroaches thus rendering them irretrievable. A great deal of routine administrative work in schools is still done manually with the state and the Federal government, including the administrators of this institutions showing little or no interest in embracing ICT. The administrative drudgery in secondary school institutions an be better managed through ICT. Secondary education administrative functions include a wide variety of activities such as educational governance, supervision, support services, infrastructure, 5 E-School Management System finance, budgeting, accounting, personnel selection and training system monitoring and evaluation, facilities procurement and management, equipment maintenance, and so on (Thomas, 1987). In most N igerian schools, officials and staff still go through the laborious exercise of manually registering students, maintaining records of students? erformance, keeping inventory list of supplies, doing cost accounting, paying bills and printing reports. The huge man-hour spent on these exercises can be drastically reduced with IT technologies to enhance overall management procedure. Thomas (1987), said that â€Å"Computers bring great speed and accuracy to each of these tasks, along with the convenience of storing large quantities of information on „small disks or tapes? (P. 5). For the purpose of this project, problems related to the management of information regarding student and their academic work, including teachers and subjects is the matter of concern.

Ancient Egyptian Pharaohs :: Ancient Egypt Egyptian History

Ancient Egyptian Pharaohs In Ancient Egypt there were over 29 Kings and Pharaohs and over 5 Queens. Some of the most famous kings and queens were: Ramses II, Ramses III, King Tut, Cleopatra, and Nefertiti. Ramses II (reigned 1279-1212 BC), ancient Egyptian king, third ruler of the 19th dynasty, the son of Seti I. During the early part of his reign Ramses fought to reign the territory in Africa and Western Asia that Egypt had held during the 16th and 15th centuries BC. His principle opponents were the Hittites, a powerful people of Asia Minor, against whom he waged a long war upon. The major battle of this war was fought in 1274 at Kadesh, in Northern Syria, was hailed by Ramses as such a great triumph. In 1258 BC a treaty was signed whereby the contested lands were divided and Ramses agreed to marry the daughter of the Hittite king. The remaining years of his rule were distinguished by the construction of such monuments as the rock-hewn temple of Abà » Simbel, the great hypostyle hall in the Temple of Amon at Al Karnak, and the mortuary temple at Thebes, known as Ramesseum. Ramses III (reigned 1182-1151 BC), Egyptian king of the 20th dynasty, a great military leader who repeatedly saved the country from invasion. In the 5th year of his reign, Ramses defeated an attack by the Libyans from the west, and two years later he routed invaders known as the Sea Peoples. In his 11th year he again repelled an attempted attack by the Libyans. Ramses was also a builder of temples and palaces in the tradition of his 19th-dynasty predecessor, Ramses II. His victories are depicted on the walls of his mortuary temple at Medinet Habu, near Luxor. Egyptian records tell of a strike by workers at Ramses's burial site and a plot against the king near the end of his reign. Ramses III was the last of the great rulers and after his death there were centuries of weakness and foreign domination. King Tut or Tutankhamun (reigned 1343-1325 BC), Egyptian pharaoh of the 18th dynasty, the son-in-law of Akhenaton, whom he succeeded. He became Pharaoh about the age of 9 and ruled until his death; which was about the age of 18. Peace was brought to Egypt during his reign as the worship of Amon, abandoned under Akhenaton, was restored and Thebes, the city sacred to Amon, was again made Egypt's capitol.

Nick Carraways Epiphany in F. Scott Fitzgerald’s The Great Gatsby Essa

Nick’s Epiphany in The Great Gatsby A soft breeze lifts off the Sound and brushes Nick Carraway’s face as he emerges from the shadows into the moonlight. His eyes first gaze across the bay to the house of Tom and Daisy where Nick sees past the walls to people who â€Å"...smashed up things and creatures and then retreated back to their money or their vast carelessness or whatever it was that kept them together...† (Fitzgerald: 187- 188). Nick’s head then turns to his side where he views Gatsby’ s mansion. His heart swells for the man who was unable to let go of the past, and move toward his future. With the two houses juxtaposed in his mind’s eye, Nick ponders his experiences in the East, and enters the car to take him home with a new perspective on life. Nick’s maturity becomes evident as his perspective of society becomes more realistic as a result of his observing the consequences which occur in unhealthy relationships. Nick observes many relationships during his stay in New York, and looks upon these relationships with a perceptive eye. He sees that relationships which lack mutual feelings are destined for failure. Nick watches as Tom Buchanan meets with his mistress, Myrtle, and Nick notices the disparity in the respect that Tom and Myrtle have for each other. Myrtle appears to follow Tom’ s each and every demand, as if she were at the end of a tightly held rope, which Nick compares to the â€Å"...small expensive dog leash made of leather and braided silver† (166) which was found in Myrtle’ s drawer at her house. Myrtle’ s leash, one that could be used to control and manipulate every action of a person’s pet, is representative of Myrtle’ s willingness to subordinate her will to accommodate Tom’s demands. Myrtle’ s absolute de... ...e Novel, The   Critics, The Background.   Ed. Henry D. Piper.   Charles Schribner's Sons, New York: 1970. Fitzgerald, F. Scott.   The Great Gatsby.   Simon and Schuster Inc., New York: 1991. Hooper, Osman C.   "Fitzgerald's ‘The Great Gatsby'," The Critical Reputation of F. Scott   Fitzgerald.   Article A353.   Ed. Jackson Bryer.   Archon Books, Maryland: 1967. Samuels, Charles T.   "The Greatness of ‘Gatsby'." Fitzgerald's The Great Gatsby: The Novel,   The Critics, The Background.   Ed. Henry D. Piper. Charles Schribner's Sons, New York: 1970. Trask, David F.   "The End of the American Dream," Fitzgerald's The Great Gatsby: The Novel, The Critics, The Background.   Ed. Henry D. Piper. Charles Schribner's Sons, New York: 1970. Trilling, Lionel. "F. Scott Fitzgerald." Critical Essays on Scott Fitzgerald's "Great Gatsby." Ed. Scott Donaldson. Boston: Hall, 1984. 13-20.

Nike Case Study

1. A decision to retain an in-house arm of agency Weiden & Kennedy by Nike exemplify the concept of organizational design by allowing Nike use the agency’s creative designers to focus solely on Nike work, giving them un-parallel access to executives, researchers and anyone else who might provide Nike advertisers with their next inspiration for marketing greatness before listening to any other organization.Having the agency in the building is having them at their disposal at anytime they need them and also the agency will have to consider them first incase of any new ad or good idea discovered by the agency or when Nike needs to salvage a problem with the help of the agency. Thus, the agency at their finger-tips serves great advantages for not only trouble shooting. 2. I believe the organic design of Nike helped in posing the sweatshop labor problem Nike faced. Using a flat structure helps get a lot of work in a short time but none-the-less can cause a lot of trouble as seen in Nike.With a more highly bureaucratic structure, also known as Mechanistic design, practices will be closely monitored to prevent such problems from arising. In a centralized design with many rules and procedures which have to be followed, a clear-cut division of labor and narrow spans of control and formal coordination, the higher management/ board of directors will be very well informed on what is happening in the organization at each and every level. Though organic design has more personal coordination a more strict coordination will help in preventing such issues.For example, if Nike had a tight structure, they would have a predictable goal, centralized authority on whom to report directly to, many rules and procedures they must abide by, a narrow span of control so as to control their workers/management’s practices, everyone has his/her specialized task, and formal and impersonal coordinator. Having this sort of clear division of labor and coordination helps keep the man agement well informed and they would have known and remedied the sweatshop labor before the allegations surfaced.Nike would have known the right factories to outsource to instead of using factories that fail to meet their standards. 3. Fig. 1 shows what Nike network structure looks like, Mark Parker (CEO) reports to the Board of Directors and in return almost every manager/worker reports directly to him when the need arises. Nike is a divisional company but retains some functional departments as well. The brands Nike sells comprise many of the divisions of the company.Apparel for Nike brand, Converse, and Jordan brands are examples of some divisions created around specific products. Functional departments such as Nike design and investor relations are also part of Nike’s organizational structure. Nike‘s vertical structure includes CEO Mark Parker and a board of directors chaired by co-founder Phil Knight. Although Nike has functional divisions and divisions based on spe cific products it is not a matrix organization. In a matrix organization, employees report to a functional and divisional manage.At Nike, employees report to the divisional manager and the president of each division reports directly to the CEO. Nike’s continued product innovation and successful marketing are due to the combination of functional and divisional organization using an operations department to insure communication between divisions. There is division of labor but it is not clearly identified. With a more pronounced division of labor and levels of direct supervision Nike can improve its business thereby staying ahead of competition like Adidas.The bulk of divisions reporting to Mark Parker can be cut down introducing more managers to report to in other to lessen the workload on him. Having more layers can help ease the workload and also the more levels reported to will enable more ideas to be shared. A lower manager can have important ideas that will be welcomed by Mark Parker and Board of Directors but cutting such a manager from the line of report will render him unaware of the situation and not able to share his ideas, which may potentially be just the perfect solution to the situation.No doubt he flat structure makes work faster and workers feel more involved in a project, but it’s not always the best because once a project goes wrong, salvaging it is not impossible but it is hard and more time consuming to investigate than in a mechanistic bureaucratic structure. REFERENCE Schermerhorn, John R.. Management. 11th ed. Hoboken, N. J. :Wiley; 2010 Nike Case Study Profile: Nike is a cooperation which sells clothing, footwear, sportswear, and sport equipment. Through many retail stores and various distributors, the company sells products to more than 170 countries including the USA, Europe, Middle East, Africa and Asia Pacific (Datamonitor, 2012). Nike is headquartered in Beaverton, Oregon, USA; it is the top supplier of athletic shoes and apparel and is one of the top manufacturers of sports equipment, with revenue in excess of $20. 862 million in FY ended May, 2011 (Datamonitor, 2012).Based on geography regions, revenues are generated by Nike through six main regions: North America accounted for 42. 1% of sales, followed by Western Europe (21. 1%), Emerging Markets (15. 2%), Greater China (11. 5%), Central and East Europe (5. 7%); and Japan (4. 3%) (Datamonitor, 2012). Also, Nike is facing with strong competition from Adidas at present. According to James (2012), Nike has 18% market share of the United Kingdom’s markets while Adidas ha s only 15%. Origins and Key Developments According to Datamonitor (2012), Nike was established in 1964 by Phil Knight and Bill Bowerman.At the beginning, Nike was known as Blue Ribbon Sports which sold Tiger shoes. At that time, Knight shook hand with the Onitsuka Co in Japan in order to mass-produce products. In 1971, Knight and Bowerman planned to change their company from a footwear distributor to a company designs and manufactures athletic shoes. The name â€Å"Nike† was created in 1972 and the brand mark was designed by a student at Portland State University. The mid-1980s was a period of transition when Nike had made a wrong aerobics boom calculation which gave chances for other competitors to develop their businesses.Fortunately, in 1985, new ideas in a signature shoe for National Basketball Association from Michael Jordan helped Nike improve their performance. By the end of the 1980s, Nike has finished their IPO and became a publicly traded company. At this time, Nike focused on advertising to attract more customers and differentiate themselves from competitors. The 1990s saw the rapid expansion of Nike since there are many Nike’s stores around the US and internationally. By the middle of the 1990s, Nike concentrated on sponsorship to make the company become well-known.In 2000, Nike created a new innovation called â€Å"Nike Shox† and focused on the â€Å"Secret Tournament† marketing campaign in 2002. They are continuing to focus on innovative and marketing to differentiate themselves from competitors (Nike, 2012). SWOT Analysis According to Datamonitor (2012), the first of three Nike’s strengths is the market position with strong brand equity. The company became the leader in most of sport’s product segmentation. As a result, their global footwear market share increases from 14% in 2006 to 16% in 2009 (Datamonitor, 2012). In 2011, Nike’s brand value achieved $14. 28 million (Forbes, 2011). Secondly, Dat amonitor (2012) pointed out that Nike concentrates on technical innovation and cooperates with other famous companies to create a new range of products. The company is carrying out research to give advisories to athletic, coaches and trainers on effective designs, light materials and develops functions of products. Furthermore, Nike has built the relationship with Apple and has created a product for Apple’s users called Nike+ GPS. Nike+ GPS lets users track their pace, distance, time and calories-burned through their Iphone or Ipod (Nike, 2012).Consequently, many Apple’s users buy Nike footwear to discover this function on their devices. Finally, Nike has a world-wide distribution channel. They sell their products by means of Nike-owned stores and a mix of independent distributors and licenses around the world. In term of weaknesses, Nike depends too much on third party manufacturers in Asia, such as: vietnam, China, Malaysia, Sri Lanka, Turkey and Indonesia to decreas e the costs of production (Datamonitor, 2012). As a result, Nike has not much control of the product quality.For example, Renonvpilaw (2005) reports that Nike took back about 9,000 units of Nike Get-Go and Little Get-Go children’s athletic shoes which were produced in Indonesia in 2005. Thus, this event makes some impacts on Nike’s image. Nike also has some opportunities to develop the business. First of all, the development of India’s economics within the remove restriction on foreign investment from government make India becomes an attractive market for foreign companies. Datamonitor (2012) shows that the footwear market in India increased 9. 2% and achieved at $4,104. million in 2009. Another opportunity is the rapid development of the global footwear market. According to Datamonitor (2012), the global footwear market rose by 2. 6% and reached $196. 3 billion in 2009 and will achieve $230. 8 billion in 2014. The main threats that Nike is dealing with are the intense competition from Adidas in the international market. Moreover, in the US market, the company has to face cheaper imported footwear from Asia; especially China. It will have some effect on the price of Nike’s products and influence revenues of the company.In addition, according to BBC News (2009), there are about 8,000 pairs of counterfeit sports shoes from China imported to UK per month. It affects not only Nike’s revenues but also the image of company. Evaluation In spite of depending too much on third parties, there is evidence that Nike will try to tighten management in third party factories. Nike will reinforce inspectors and send them to different factories on the world (BBC News, 2008). These staff will ensure the product is produced following the right standards. Beside that, there are signs which show that Nike will develop well in India.According to Nike (2012), Nike wrested the rights to become the official kit sponsor for the India cricket team from 2010 to 2015. By this way, they will become famous in India since Indian is a crazy cricket fan. For another, in order to maintain the market leader position, it depends on Nike’s ability to increase innovation and sponsorship to compete with Adidas. Lee and Aiken (2010:250) report that Nike will investigate into High School League in Taiwan to develop a long term relationship between a company and young customer public events.Thus, Nike will continue to get feedback as well as works on research projects directly with customers, to get experiences in order to innovate their products (Ramaswamy, 2008:11). Finally, Nike will establish the relationship with the police in some countries to avoid counterfeit goods. In Croatia, Nike and Police cooperate together to find out counterfeit goods (Williamette Week, 2011). To summarize, Nike will has chances to develop the company if they continue to maintain the market leader position in term of innovation, taking advantage of sponsorsh ip and having solutions to prevent the development of counterfeit goods.Bibliography BBC News (2009), Fake shoes valued at ? 1m seized, [Online], Available from: http://news. bbc. co. uk/1/hi/england/suffolk/7976876. stm [assessed 7 May 2012]. BBC News (2008), Gap and Nike: No Sweat? , [Online], Available from: http://news. bbc. co. uk/1/hi/programmes/panorama/970385. stm [assessed 7 May 2012]. Datamonitor (2012), Nike Inc: Company Profile, [Online], Available from: www. datamonitor. com [assessed 2 May 2012]. Forbes (2011), The World's Top Sports Brands, [Online], Available from: http://www. forbes. om/2010/02/03/most-powerful-sports-names-tiger-woods-nike-cmo-network-sports-brands. html [assessed 6 May 2012]. James, H. (2011), London 2012 Olympics: Adidas aims to beat Nike into second place at Games, [Online], Available from: http://www. telegraph. co. uk/finance/london-olympics-business/8545104/London-2012-Olympics-Adidas-aims-to-beat-Nike-into-second-place-at-Games. html [assess ed 6 May 2012]. Lee, C. and Aiken, K. (2010), Changing brand associations in Taiwan: Nike's sponsorship of high-school basketball, Journal of Sponsorship, Vol. 3, May, pp. 50. Nike (2011), Annual Report, [Online], Available from: http://investors. nikeinc. com/Investors/Financial-Reports-and-Filings/Annual-Reports/default. aspx [assessed 4 May 2012]. Nike (2011), History & Heritage, [Online], Available from: http://nikeinc. com/pages/history-heritage#tab6-tab [assessed 3 May 2012]. Nike (2012), Nike celebrates India’s cricket team with elite holiday collection, [Online], Available from: http://nikeinc. com/news/nike-celebrates-indias-cricket-team-with-elite-holiday-collection [accessed 4 May 2012]. Ramaswamy, V. 2008), Co-creating value through customers' experiences: the Nike case, Strategy ; Leadership Journal, Vol. 36, pp. 11. Renonvpilaw (2005), NIKE Recall of Children's Athletic Shoes, [Online], Available from: http://renonvpilaw. com/picontent/products/recalls/product. php? id=76 [assessed 3 May 2012]. Williamette Week (2011), NIKE REPRESENTATIVE DESCRIBES COUNTERFEIT GOODS SMUGGLING IN CROATIA, [Online], Available from: http://wweek. com/portland/article-18471-nike-representative-describes-counterfeit-goods-smuggling-in-croatia. html [assessed 7 May 2012]. Nike Case Study 1. A decision to retain an in-house arm of agency Weiden & Kennedy by Nike exemplify the concept of organizational design by allowing Nike use the agency’s creative designers to focus solely on Nike work, giving them un-parallel access to executives, researchers and anyone else who might provide Nike advertisers with their next inspiration for marketing greatness before listening to any other organization.Having the agency in the building is having them at their disposal at anytime they need them and also the agency will have to consider them first incase of any new ad or good idea discovered by the agency or when Nike needs to salvage a problem with the help of the agency. Thus, the agency at their finger-tips serves great advantages for not only trouble shooting. 2. I believe the organic design of Nike helped in posing the sweatshop labor problem Nike faced. Using a flat structure helps get a lot of work in a short time but none-the-less can cause a lot of trouble as seen in Nike.With a more highly bureaucratic structure, also known as Mechanistic design, practices will be closely monitored to prevent such problems from arising. In a centralized design with many rules and procedures which have to be followed, a clear-cut division of labor and narrow spans of control and formal coordination, the higher management/ board of directors will be very well informed on what is happening in the organization at each and every level. Though organic design has more personal coordination a more strict coordination will help in preventing such issues.For example, if Nike had a tight structure, they would have a predictable goal, centralized authority on whom to report directly to, many rules and procedures they must abide by, a narrow span of control so as to control their workers/management’s practices, everyone has his/her specialized task, and formal and impersonal coordinator. Having this sort of clear division of labor and coordination helps keep the man agement well informed and they would have known and remedied the sweatshop labor before the allegations surfaced.Nike would have known the right factories to outsource to instead of using factories that fail to meet their standards. 3. Fig. 1 shows what Nike network structure looks like, Mark Parker (CEO) reports to the Board of Directors and in return almost every manager/worker reports directly to him when the need arises. Nike is a divisional company but retains some functional departments as well. The brands Nike sells comprise many of the divisions of the company.Apparel for Nike brand, Converse, and Jordan brands are examples of some divisions created around specific products. Functional departments such as Nike design and investor relations are also part of Nike’s organizational structure. Nike‘s vertical structure includes CEO Mark Parker and a board of directors chaired by co-founder Phil Knight. Although Nike has functional divisions and divisions based on spe cific products it is not a matrix organization. In a matrix organization, employees report to a functional and divisional manage.At Nike, employees report to the divisional manager and the president of each division reports directly to the CEO. Nike’s continued product innovation and successful marketing are due to the combination of functional and divisional organization using an operations department to insure communication between divisions. There is division of labor but it is not clearly identified. With a more pronounced division of labor and levels of direct supervision Nike can improve its business thereby staying ahead of competition like Adidas.The bulk of divisions reporting to Mark Parker can be cut down introducing more managers to report to in other to lessen the workload on him. Having more layers can help ease the workload and also the more levels reported to will enable more ideas to be shared. A lower manager can have important ideas that will be welcomed by Mark Parker and Board of Directors but cutting such a manager from the line of report will render him unaware of the situation and not able to share his ideas, which may potentially be just the perfect solution to the situation.No doubt he flat structure makes work faster and workers feel more involved in a project, but it’s not always the best because once a project goes wrong, salvaging it is not impossible but it is hard and more time consuming to investigate than in a mechanistic bureaucratic structure. REFERENCE Schermerhorn, John R.. Management. 11th ed. Hoboken, N. J. :Wiley; 2010 Nike Case Study 1. A decision to retain an in-house arm of agency Weiden & Kennedy by Nike exemplify the concept of organizational design by allowing Nike use the agency’s creative designers to focus solely on Nike work, giving them un-parallel access to executives, researchers and anyone else who might provide Nike advertisers with their next inspiration for marketing greatness before listening to any other organization.Having the agency in the building is having them at their disposal at anytime they need them and also the agency will have to consider them first incase of any new ad or good idea discovered by the agency or when Nike needs to salvage a problem with the help of the agency. Thus, the agency at their finger-tips serves great advantages for not only trouble shooting. 2. I believe the organic design of Nike helped in posing the sweatshop labor problem Nike faced. Using a flat structure helps get a lot of work in a short time but none-the-less can cause a lot of trouble as seen in Nike.With a more highly bureaucratic structure, also known as Mechanistic design, practices will be closely monitored to prevent such problems from arising. In a centralized design with many rules and procedures which have to be followed, a clear-cut division of labor and narrow spans of control and formal coordination, the higher management/ board of directors will be very well informed on what is happening in the organization at each and every level. Though organic design has more personal coordination a more strict coordination will help in preventing such issues.For example, if Nike had a tight structure, they would have a predictable goal, centralized authority on whom to report directly to, many rules and procedures they must abide by, a narrow span of control so as to control their workers/management’s practices, everyone has his/her specialized task, and formal and impersonal coordinator. Having this sort of clear division of labor and coordination helps keep the man agement well informed and they would have known and remedied the sweatshop labor before the allegations surfaced.Nike would have known the right factories to outsource to instead of using factories that fail to meet their standards. 3. Fig. 1 shows what Nike network structure looks like, Mark Parker (CEO) reports to the Board of Directors and in return almost every manager/worker reports directly to him when the need arises. Nike is a divisional company but retains some functional departments as well. The brands Nike sells comprise many of the divisions of the company.Apparel for Nike brand, Converse, and Jordan brands are examples of some divisions created around specific products. Functional departments such as Nike design and investor relations are also part of Nike’s organizational structure. Nike‘s vertical structure includes CEO Mark Parker and a board of directors chaired by co-founder Phil Knight. Although Nike has functional divisions and divisions based on spe cific products it is not a matrix organization. In a matrix organization, employees report to a functional and divisional manage.At Nike, employees report to the divisional manager and the president of each division reports directly to the CEO. Nike’s continued product innovation and successful marketing are due to the combination of functional and divisional organization using an operations department to insure communication between divisions. There is division of labor but it is not clearly identified. With a more pronounced division of labor and levels of direct supervision Nike can improve its business thereby staying ahead of competition like Adidas.The bulk of divisions reporting to Mark Parker can be cut down introducing more managers to report to in other to lessen the workload on him. Having more layers can help ease the workload and also the more levels reported to will enable more ideas to be shared. A lower manager can have important ideas that will be welcomed by Mark Parker and Board of Directors but cutting such a manager from the line of report will render him unaware of the situation and not able to share his ideas, which may potentially be just the perfect solution to the situation.No doubt he flat structure makes work faster and workers feel more involved in a project, but it’s not always the best because once a project goes wrong, salvaging it is not impossible but it is hard and more time consuming to investigate than in a mechanistic bureaucratic structure. REFERENCE Schermerhorn, John R.. Management. 11th ed. Hoboken, N. J. :Wiley; 2010